Adagio for strings is playing - a song synonymous with the Vietnam war and the heartache it caused. A heartache Oliver Stone called 'Platoon'
A phone call is received. The words spoken are so distressing the person hearing them drops what they are holding and in High Definition Slow Motion screams 'NO'
The camera pans to a smouldering, broken and destroyed casualty.
So distraught are those around the burnt and shattered victim - grown men break down in tears - the victim is then covered with a cloth and wheeled away as the pain strikes home to those who cared for the lost...
A scene from Afghanistan?
No. An advert for Warburton bread.
It's been a long time since I have been this angry. I'm not going to write a letter signed angry from England. But I know this - If I live to be 100 I will never again eat their product.
Trying to tap into the emotions so many are feeling right now to attempt to sell a loaf of bread isn't just wrong. It's a disgrace. Angry doesn't come close...